Keep a Good Thing Going / The Naked Turtle White Rum
Challenge: With a smaller distribution footprint and budget, how can we set the brand apart from its larger competitors?
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Insight: With rising uncertainty in modern times, the notion of a brighter future has never been more important to millennials.
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Objective: Show how the Naked Turtle White Rum represents optimism in unlikely places.
Next-Generation Genetic Testing
Cincinnati Children's
OtoSeq clinician guide outlining the details of next-generation genetic testing for hearing loss.
What needed to be solved: Communicate the availability of cutting edge, next-generation diagnostic (genetic) testing that can identify the presence and/or source of a range of health disorders.
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Insight: Physicians/specialists can obtain more conclusive and cost efficient results because the panel can test multiple genes simultaneously.
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Solution: Develop the new visual branding of the next-generation testing. Design test spec sheets, requisitions for ordering and related marketing materials to raise awareness about test availability.
Hearing loss diagnostic spec sheets describing testing requirements and ordering information.
MetaboSeq clinician guide outlining the details of next-generation genetic testing for fatty acid oxidation disorders.
Fatty acid oxidation disorders diagnostic spec sheets describing testing requirements and ordering information.
Role: Art Director/Designer