Keep a Good Thing Going / The Naked Turtle White Rum
Challenge: With a smaller distribution footprint and budget, how can we set the brand apart from its larger competitors?
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Insight: With rising uncertainty in modern times, the notion of a brighter future has never been more important to millennials.
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Objective: Show how the Naked Turtle White Rum represents optimism in unlikely places.
Mom's Day Off
LEGOLAND Beach Retreat
Ideally, we would invite moms out during a holiday weekend to minimize any days they would have to take off.
Challenge: Increase bookings to the LEGOLAND Beach Retreat by positioning the lower cost option as the perfect getaway for those who don't have the time or budget for a full blown vacation.
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Insight: Many lower middle class families are unable to take full vacations because parents are working multiple jobs to make ends meet.
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Solution: Use a campaign to promote moms needing a break and outlining the benefits of an abbreviated vacation. Create a mobile app that encourages families to come together to create memories before, during and after the Beach Retreat experience.
