Keep a Good Thing Going / The Naked Turtle White Rum
Challenge: With a smaller distribution footprint and budget, how can we set the brand apart from its larger competitors?
Insight: With rising uncertainty in modern times, the notion of a brighter future has never been more important to millennials.
Objective: Show how the Naked Turtle White Rum represents optimism in unlikely places.
Innovative Answers in Unlikely Places
The Grove School
1st Place Winner - 2017 Branding + Integrated Communications Client Pitch
1st Place Winner - 2017 The City College of New York Graduate Student Symposium
60-second digital introduction to the campaign, outlining the academic excellence at the Grove School of Engineering, its search for solutions in untaped potential and how the promotion of diversity is woven inherenetly into the mission of the institution.
Challenge: There has been a growing lack of diversity in the engineering industry as well as STEM fields in general.
Insight: The STEM industry has looked for answers in all the same places, therefore yielding a finite amount of solutions.
Solution: Develop a campaign to raise awareness about how the Grove School of Engineering at the City College of New York practices the inclusion of underrepresented minorities and promotes the importance of diverse perspectives within the engineering industry. Update the look and feel of the school's points of communication.
Printed brochure outlining the benefits of the Grove School of Engineering and its history as a leader of cultivating diverse perspectives.
In line with looking for answers in unlikely places, the use of a USB flash drive was proposed to provide prospective students with electronic view books, application materials and program information.
Out of home placements around New York City, would raise awareness about the Grove School's mission.
Role: Art Director, Video Editor
Teammates: Hillary Alexandre, Alex Elkonina, Alyssa James, Brian Rentas, Donald Rugama and Nilda Valdez