Keep a Good Thing Going / The Naked Turtle White Rum
Challenge: With a smaller distribution footprint and budget, how can we set the brand apart from its larger competitors?
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Insight: With rising uncertainty in modern times, the notion of a brighter future has never been more important to millennials.
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Objective: Show how the Naked Turtle White Rum represents optimism in unlikely places.
Customizable Gloves
Everlast
Two-page magazine layout, directed at a male fighters-in-training target audience (ages 25-35).
Challenge: How do you promote a new way for fighters to express their unique personalities?
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Insight: Athletes typically choose gear that reflects their color/style preferences because that's what they're limited to via retail.
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Solution: Create a campaign that communicates a new level of self-expression that's now available on retail fighting/training gear.
