Keep a Good Thing Going / The Naked Turtle White Rum
Challenge: With a smaller distribution footprint and budget, how can we set the brand apart from its larger competitors?
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Insight: With rising uncertainty in modern times, the notion of a brighter future has never been more important to millennials.
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Objective: Show how the Naked Turtle White Rum represents optimism in unlikely places.
Digital Executions
American Express
Partner promoted merchant spotlights across Shop Small and American Express Instagram channels
Consumer-facing Point-of-Sale display graphics outlining Gold Card benefits and promoting welcomed acceptance
Ready-to-Use assets customized by industry, indicating Amex Offers availability in merchant social media channels
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E-Newsletter banners used to invite participants to the Business Class for Merchants webinar series
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B2B virtual trade show banner ads promoting Amex business and payment solutions
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Consumer-facing ParkMobile Point-of-Sale digital banners promoting welcomed acceptance and outlining
Blue Cash Preferred Card benefits
Role: Designer