Keep a Good Thing Going / The Naked Turtle White Rum
Challenge: With a smaller distribution footprint and budget, how can we set the brand apart from its larger competitors?
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Insight: With rising uncertainty in modern times, the notion of a brighter future has never been more important to millennials.
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Objective: Show how the Naked Turtle White Rum represents optimism in unlikely places.
Shop Small
American Express
Partner promoted merchant spotlights across Shop Small and American Express Instagram channels
Campaign Details: Supporting small businesses so they can thrive within their communities. Communicating the ways American Express helps small merchants do business.
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Creative Asset Support: Supporting the annual Shop Small campaigns with evergreen and seasonal executions through various B2B channels. Developing print/digital campaign assets supporting merchant and partner facing marketing communications from within the U.S. Merchant Marketing Creative Content Studio. Executions are intended to promote Shop Small in the B2B environment and help drive welcomed acceptance.
Merchant-facing point-of-purchase (POP) kit insert
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Shop Small and Small Business Saturday Ready-to-Use social media assets
POP kit content graphic (latest visual identity)
POP kit content graphic (previous visual identity)
Partner co-branded merchant spotlight panels for Instagram
Shop Small restaurant POP window clings and signage
Digital Point-of-Sale signage customized for different industries
Role: Designer/Art Director